By giving to Bright Hope this Giving Tuesday, November 28th, you will be an integral part of serving women and saving babies in our neighborhoods! We cannot hesitate! 3,500 babies lose their lives to abortion every year in the Lehigh Valley. With your help, Bright Hope can continue to care for moms and dads experiencing an unplanned pregnancy by providing free verified pregnancy tests and ultrasounds as well as prenatal, parenting, and life skills education.
The average cost of serving a mom from her first pregnancy test to her third year of parenting is $4,650. This includes a free pregnancy test, ultrasound, STI test, prenatal vitamins, community referrals, 3 years of individual and group educational classes, and material resources for her and her baby. Can you think of a more valuable reason to give generously this holiday season?
Our Medical Mobile Unit arrived this year providing us a way to reach even more abortion-vulnerable women by meeting them where they are. This professional medical clinic on wheels allows us to bring our services directly to women who need them most. To successfully reach these women, we need to let them know that we exist, which means investing in advertising.
Our 2024 marketing plan to reach abortion-vulnerable women in our community includes continuing to invest in Google ads, which costs an average of $2,600 a month. These ads give us an online exposure to an average of 2,500 women a month in our community who are considering an abortion decision.
This investment is critical since Google recently set policies in the wake of Roe v. Wade reversal to make it almost impossible for women to find pregnancy support centers in a Google search without paid ads.
Will you prayerfully consider helping us improve our community awareness by including Bright Hope in your end-of-year-giving?
In addition to our life-affirming clinic services, Bright Hope provides sexual risk avoidance education to students, a restorative housing program for homeless pregnant women, and healing care for post-abortive women.
Click here to provide lifesaving and life-transforming services to an unborn baby and expectant parents this holiday season.